Achieving full potential is rare. Rigorously and continuously striving to achieve it is a characteristic of winners. Full Potential Partners supports management teams and private equity owners to improve the value of their mid market businesses by means of strategy and strategy related improvement projects.


Founder and managing director Alexander Wouterse has worked for twenty five years as senior manager, investor and strategy advisor in the Netherlands, Germany, UK and Spain. Next to his broad and deep experience as strategy advisor, Alexander is specialized in distribution / wholesaling companies and category management.


Full Potential Partners has a strong preference to work together with
internal teams.

Full Potential Partners B.V.

Alexander Wouterse

Managing Director

Lindenlaan 30c

1271 BB Huizen

The Netherlands

T: +31 (620) 958 365

F: +31 (35) 887 92 72